Nova Scotia's new Responsible Drinking Campaign

The new campaign launched by Health Intermediaries is similar to an initiative developed by the Alcohol Advisory Council of New Zealand.

It is part of a three-phased social marketing campaign, with Phase 1 designed to raise awareness and help people see that there is a problem within the communities of Nova Scotia.

Phase 2 is about helping individuals understand that they may be a part of the problem and the solution

Phase 3 looks at taking action on changing the culture of drinking in a variety of ways.

The video can be seen on youtube at

http://www.youtube.com/watch?v=tUWUzPDvPQU

Interested to hear thoughts on the video and message. More information on the Campaign can be found on the website http://www.changingtheculture.ns.ca/